New recommendations for your communication appear here at least once a month.
April 2022 - Corporate Messaging
The right message moves
Nobody knows your business and your product like you do. But explaining it to others can be a challenge.
May 2022 - Winning People
The surprise egg effect
for maximum attention
Something exciting. Something to play with. And chocolate. His son has three wishes for his dad at once. That's really not possible?
June 2022 - Crisis Communications 1
Mistakes do not always have to turn into crises
Mistakes happen. Sometimes they turn into crises. This cannot always be avoided, but it can be contained in any case.
June 2022 - Carstens's Corrections 1
"Zeitgleich", "gleichzeitig" -
In German language "zeitgleich" (concurrently) is more and more often used instead of "gleichzeitig" (simultaneously), This is wrong. Read why here.
June 2022 - Crisis Communications 2
Don't lie - never!
You don't have to tell the whole truth at any time. Sometimes it might be better to keep a secret. But: Do not lie, never. Because lies can cause crises in the first case.
June 2022 - Carsten's Corrections 2
"Scheinbar" seems to be the new "anscheinend". That's wrong.
In German language "scheinbar" (apparently) is often used incorrectly. Many people are apparently
unaware of this. Read here how to distinguish correctly.